Are You a CTO? 2021 Web Development Trends to Keep on Your Radar

Web Development Trends

Unless you have been living under a rock, you’re probably aware of the technological advancements that have been achieved in the last couple of years. This growth has affected many industries and web development has been affected by a big portion of the innovations.

Over the last decade, we’ve seen interesting features introduced to the web area. The purpose of new advanced tools was to improve the website’s overall feel for users, thus increasing the popularity of the businesses running the sites. However, every now and then new trends tend to pop up making previous ones seem redundant.

For this reason, we will look at how to stay ahead of the competition in 2021. We will look at the web development trends and understand how they can turn your online business into an ever-expanding money-maker.

Top Assured Trends to Look Out in 2021

As of January 2021, there were 4.22 billion active internet users in the world. This shows that there is always an audience ready to see whatever you are planning to offer. If the stage is set all you’ll need is a well-designed product to offer to the audience.

A good website constantly pushes a user to perform the actions you want them to. But how do you know what technology works best in this regard? Let’s look at some of the 2021 web design trends to follow.

1. No-code & Low-code

No-code and low-code technology is a fairly new technology that is taking the world by storm. The whole point of the technology is to offer business owners the ability to create online stores with little or no knowledge of coding. This technology is gaining popularity very quickly, the entire market is currently valued at over $13 billion and is expected to more than $65 by 2027.

What does no-code/low code bring to the table for business owners who want to run a successful website? Let’s identify some of the advantages of this technology:

• It is usually an affordable and good solution for startups
• It provides an ability to adopt new trends quickly
• Provide tools that are specifically tailored to improve user interaction
• The process of setting the business up is significantly sped up

Anyway, you can use the First Principle Thinking if you question the methods. First principle driven product development and thinking continues to be the most effective method.

2. Artificial Intelligence (AI)

Artificial Intelligence (AI) is a very interesting technology with a multitude of possible applications in our day-to-day. Web design and development have not been spared by the innovations of AI. The most important ability of AI is its use in understanding data fed to it and predicting any possible way that information will be treated.

By implementing AI into your website, you will be able to use the decisions made by users during navigation to predict what actions need to be implemented to make a sale. AI is also designed to make specific modifications to a website.

Here are just a few components that can be changed to suit the demands of the public:

• Making sure the right ads are displayed
• Adding personalized content
• Recommending goods/services based on what users search for
• Changing the pricing of products when necessary

3. Machine Learning (ML)

Nowadays, businesses are surrounded by an unfathomable amount of data. This should mean that there isn't any excuse for failure. However, many online businesses fail because they don’t know what to do with their data.

Machine learning (ML) is a tool that has been designed to manage this data. When used in web design, it ensures that the information available is used to figure out ways to turn a profit. It is also used to predict the chances of success for a marketing strategy.

In 2021, Machine Learning is being paired with AI to help guide users to the products they are interested in. This has been achieved by studying the behavior of customers. By implementing this technology, you will know which products need to be available and how much is required. Machine learning will continue to pioneer e-commerce as it enables owners to have personal business campaigns for each of their customers.

4. Voice Search Feature

Another innovation that has changed the way we interact with the internet is voice search. Voice search has essentially sped up the rate at which users can get information from websites. This efficiency is very convenient especially if they are in a hurry or don’t really want to open a tab and type whatever they are looking for.

In the same vein, voice search also enables e-commerce traders to provide the answers to any inquiries as soon as they get them. Voice search will create a direct link between the business and its clients avoiding any issues that might arise due to page loading speeds. Another issue that can be avoided by this technology is the unnecessary navigation of an entire page to find information that could be provided in seconds with voice search.

5. Chatbots

Chatbots have been around for a while. Over the years they have been used by various companies with mixed results. However, they are making a huge comeback in 2021. Thanks to the huge strides made by web development, chatbots can be an effective addition to your website.

A well-designed website provides a great experience for users. Interaction with the various features does provide a sense of satisfaction. Chatbots were created for this very reason.

You can add a dash of personality to the chatbot and this makes a big difference in how your company will be viewed by your customers. Chatbots also bring the following advantages to the table:

• Always ready to service customers within 24/7, providing great support
• You can easily improve your conversion rates by using the technology
• Provide data on user behavior and creating the groundwork for market strategizing
• Have multiple fields of application e.g sales, marketing, and customer services

6. Prioritizing Cybersecurity

Website security is vital to the success of a website. Web developers know this and this should be a priority of business owners. The impressive advancements made in web have also led to the evolution of hackers. As a result, web developers have begun creating security features that are becoming more and more impenetrable.

More companies are beginning to include advanced security features in their online platform this year.  This is a trend that is not dying anytime soon as it achieves the following:

• Builds trust for companies, especially those that deal with sensitive data
• Preserves the reputation of the company
• Prevents the loss of revenue and further bankruptcy

7. Any New Frameworks?

According to the StateofJS and Starnavi Web design trends research, React stays on top of the list and is the best option that is used by many companies. Angular took second place here. But you can find many developing frameworks like Alpine.js that can compete for the crown. Vue.js also became a popular framework that offers developers to create code in clear HTML, CSS, and JS.

We can see how React provides better and better solutions and robust technologies, and why many people are so excited about React hooks. The whole thing is just so great. Yes, Angular and Vue might be easier, but regarding React, we can definitely see what all the fuss is about.

Final Takeaway

The world is getting smaller each day thanks to the internet. Most people with an internet connection do most of their shopping online and companies have taken advantage of this behavior. If you are thinking of creating a website or already have one, the few tips we’ve looked at can improve the chances of running a successful business and startup this year.

Thanks to free principle thinking, web developers have come up with the most efficient tools that optimize eCommerce and take it into the future. Each of the trends we’ve looked at makes a huge contribution to the overall feel of your website. However, for the best results, a combination of several is required.

It’s time you put things in your hands and take your business to the next level, get in touch with Starnavi!

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